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''AU'' (formerly ''Alternative Ulster'') was a magazine written, designed and published in Belfast, Northern Ireland. Although predominantly a music magazine, ''AU'' covered other aspects of popular culture, such as movies, comics, games and the arts. The magazine was launched in June 2003. 81 issues were published in total, with the final issue being published in March 2012. ==History== ''Alternative Ulster'' (named after a song by Stiff Little Fingers) started life in March 2002 as a radio show on Belfast community station Northern Visions, as well as a website. Early the following year, a prototype 'Issue Zero' was launched, promising to provide "the best reportage from the local world and beyond."〔''Alternative Ulster'' Issue Zero, March 2003〕 Local band Therapy?, headlined the official launch party in the Mandela Hall on 6 June 2003. In 2004, the magazine won ''Magazine of the Year''.〔("MAG-NIFICENT" ) retrieved 19 June 2007〕 The magazine underwent a massive redesign and relaunch in February 2007, when the name officially changed from ''Alternative Ulster'' to ''AU''. Though it continued to cover the best in Northern Irish music, the name change reflected the wider scope that the magazine had. The very best Irish acts sat side-by-side with the best in alternative music from around the world. For Issue 63 AU made the switch from a paid-for title to a free publication. The actual quality of the magazine remained exactly the same as the paid-for product. The aim was to increase advertising sales by increasing circulation, and that this would offset the loss of sales. The strategy proved successful and AU remained a free publication until it ceased in 2012. AU went under its final and most extensive redesign for Issue 71. The spine was replace with a saddle stitch, the heavyweight cover was dropped, and the paper was changed from a silk to an uncoated stock. The whole internal design was overhauled, with each section and style being tweaked and improved. The final redesign was arguably the strongest and most consistent finish the magazine had received. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Alternative Ulster」の詳細全文を読む スポンサード リンク
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